Cauliflower. What on earth?

Can I ask you guys a question? What is the DEAL with cauliflower this year? Has anyone else noticed/been alarmed by the fact that cauliflower is some sort of "up-and-coming" vegetable? Did I miss some sort of vote about this?

Here are a few of the things I didn't know could be made from cauliflower that are:

Cauliflower Gratin 

Cous Cous 

Lasagna

Buffalo Dip  

Mashed "Potatoes" 

Pop"corn"

Pizza

Have you guys tried anything like this? Is it as ghastly as I expect it to be?